Cycling Fashion Meets Cycling Function

by John Greenbaum January 23, 2016

Cycling Fashion Meets Cycling Function

Cruiser Republic - at the intersection where cycling fashion meets with cycling function!

In the days before technical fibers and sophisticated garment-manufacturing methods, cycling apparel meant jerseys of scratchy wool for racers, and dungarees and a cotton shirt for those who pedaled around town on upright bikes. Such bygone images have always conjured appealing simplicity and authenticity, and even romance.

Fashion & High Performance Cycling Apparel - Cruiser RepublicNow those memories also inspire thoroughly up-to-date apparel: clothing with ease of movement, moisture wicking, and protection from the elements for daily traveling to work, running errands around town, and recreational riding. Reinterpretations of old-school jerseys, as well as wardrobe mainstays like Harrington jackets, tailored blazers, and polo shirts demonstrate the staying power of the classics.



John Greenbaum
John Greenbaum

Author

William Greenbaum is an online retailer from Vancouver, BC who specializes in lifestyle products for urban cyclists. Prior to founding his new venture CruiserRepublic.com, William bootstrapped his first online retail shop aimed at the pet market in the US, and successfully grew it for nine years. After selling the operation in April 2015, William took the summer off and transformed himself into a competitive cyclist and triathlete. William is utterly passionate and immersed in everything eCommerce and digital and fascinated by every new twist or opportunity that comes along in the retail space. At this time, William is now full metal to the pedal leading the strategic growth of CruiserRepublic.com across as many sales channels as his team can get their hands on. Prior to this role, Bill was the Managing Director of a biological medicine company in Burnaby, BC and going back even further, the director of the largest touring exhibition in the world – Dr. Gunter Von Hagens', BodyWorlds 2 – The Anatomical Exhibition of Real Human Bodies.



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